Sökning: "Nancy Kurdieh"

Hittade 1 uppsats innehållade orden Nancy Kurdieh.

  1. 1. Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Åberg; Nancy Kurdieh; [2013]
    Nyckelord :Impulse buying; e- commerce; groceries; offline; atmospherics; sales promotion; Business and Economics;

    Sammanfattning : The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. LÄS MER