Sökning: "Nancy Kurdieh"
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1. Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. LÄS MER
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