Sökning: "Nanina Studer"

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  1. 1. Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements

    Master-uppsats, Stockholms universitet/JMK

    Författare :Nanina Studer; [2019]
    Nyckelord :Switzerland; gender; gender portrayals; stereotyping; gender stereotyping; advertising; television advertising;

    Sammanfattning : This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. LÄS MER