Sökning: "Naomi Alamaa"

Hittade 1 uppsats innehållade orden Naomi Alamaa.

  1. 1. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Naomi Alamaa; Alexandra Causic; [2021]
    Nyckelord :logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Sammanfattning : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. LÄS MER