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  1. 1. Internationalization of Pricing Strategy : A case study on 9-Ending Prices using by Thai and Swedish retailers

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Naree Kupadakvinij; Saruta Cholviroj; [2010]
    Nyckelord :9-Ending Prices; Price Endings; Left Digit; Right Digit; Two Ending Digits; One Ending Digit;

    Sammanfattning : The purpose of this thesis is to evaluate the differences between 9-ending on promotion prices used by Thai retailers and Swedish retailers. The quantitative research approach is the chosen method in order to evaluate the differences between 9-ending on promotion prices used by Thai retailers and Swedish retailers. LÄS MER