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1. Internationalization of Pricing Strategy : A case study on 9-Ending Prices using by Thai and Swedish retailers
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : The purpose of this thesis is to evaluate the differences between 9-ending on promotion prices used by Thai retailers and Swedish retailers. The quantitative research approach is the chosen method in order to evaluate the differences between 9-ending on promotion prices used by Thai retailers and Swedish retailers. LÄS MER
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