Sökning: "Nasiha Avdic"

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  1. 1. How do consumers perceive online advertising? : a cross cultural comparison between Sweden and China

    Kandidat-uppsats, Sektionen för hälsa och samhälle

    Författare :Nasiha Avdic; Israa Badran; [2012]
    Nyckelord :Cultural differences; Consumer perception; Online advertising; Website design; Motivation; Attitude;

    Sammanfattning : The purpose of this dissertation is to investigate cultural differences in consumer perception of online advertising. As the Internet grows it has become important for companies to adjust website design to cultural differences in online advertising. Internet users are more comfortable with website design related to their own culture. LÄS MER