Sökning: "Natalia Varga"

Hittade 1 uppsats innehållade orden Natalia Varga.

  1. 1. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Natalia Varga; Sara Höglund; [2017]
    Nyckelord :influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

    Sammanfattning : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. LÄS MER