Sökning: "Natalie De Brun Skantz"

Hittade 2 uppsatser innehållade orden Natalie De Brun Skantz.

1. 1. Growth - The Commercialisation Of Urban Agriculture: The Values, The Stories

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Natalie de Brun Skantz; Sofia Hellsten; [2015]
   Nyckelord :urban agriculture; values; commercialisation; urban farming; sustainability;

   Sammanfattning : The role of food is changing, giving rise to new practices within food production. This is a peek into the phenomenon of commercial urban agriculture in industrialised cities, told through stories from people within the urban agriculture community in New York City. LÄS MER

3. 2. The Diffusion Process - The Influencer's Tale

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Natalie De Brun Skantz; Jessica Backsell; [2013]
   Nyckelord :Diffusion of Innovations; Influencers; Early Adopters; The Tipping Point; The Chasm;

   Sammanfattning : Costumer response to peer recommendation is not to be underestimated. Nor is the impact of the key persons driving the Diffusion Process of an Innovation. The success or failure of a product balances on exogenous variables which among other things are represented by Influentials' willingness to pass a message on to their peers. LÄS MER