Sökning: "Natalie Embaye"

Hittade 1 uppsats innehållade orden Natalie Embaye.

  1. 1. Augment App: Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers

    Master-uppsats, Högskolan i Jönköping/IHH, Informatik

    Författare :Mila Dimitrova Kostadinova; Natalie Embaye; [2018]
    Nyckelord :augmented reality; Augment app; fashion e-commerce; product evaluation tools; size guide; sustainable competitive advantage;

    Sammanfattning : Retail is shifting from physical shopping experience to a more online experience. However, the transition is not happening without pains and both consumers and companies alike face challenges when it comes to utilizing all the benefits that the flexibility brings. LÄS MER