Sökning: "Natalie Sharro"

Hittade 1 uppsats innehållade orden Natalie Sharro.

  1. 1. “Subconsciously, beauty is white and skinny.” : A qualitative study on colorism in makeup advertisements.

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Edna Inganji; Natalie Sharro; [2020]
    Nyckelord :Makeup; advertisements; skin tone and colorism;

    Sammanfattning : Purpose: The purpose with this study is to research how consumers’ view on the inclusivity in the makeup industry and how the skin tones of the models in an advertisement shape consumer attitudes towards the advertisement. Research questions: How do consumers evaluate advertisements based on the skin tone of models used in the advertisement? What are the consumers view on the inclusivity in the makeup industry? Method: A qualitative research method was chosen for this study. LÄS MER