Sökning: "Natalie Walter"
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1. Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra.
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. LÄS MER
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