Sökning: "Natalie Walter"

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  1. 1. Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra.

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Melissa Egger; Natalie Walter; [2019]
    Nyckelord :Consumer Behaviour; Lingerie; Everyday Bra; High-Involvement Product; Generation Y; Perceived Influential Factors; Purchase Decision.;

    Sammanfattning : Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. LÄS MER