Sökning: "Natasha Boella"

Hittade 2 uppsatser innehållade orden Natasha Boella.

  1. 1. To Chip or Not to Chip? Determinants of Human RFID Implant Adoption by Potential Consumers in Sweden & the Influence of the Widespread Adoption of RFID Implants on the Marketing Mix

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Natasha Boella; Daria Gîrju; Ieva Gurviciute; [2019]
    Nyckelord :Human RFID Implants; Microchip Implants; Marketing Mix; Technology Adoption; UTAUT 2; Business and Economics;

    Sammanfattning : The aim of this study is twofold. Firstly, we explore the perceptions of young people in Sweden towards the adoption of human RFID implants. Secondly, the paper aims to understand how companies’ marketing activities would be influenced by the widespread adoption of this technology. LÄS MER

  3. 2. Investigating brand identity transfer in brand experience through in-store and online channels

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Natasha Boella; Daria Gîrju; Ieva Gurviciute; Maria Victoria Rocha Guerrero; [2018]
    Nyckelord :brand identity; brand experience; Lush; brand identity prism; Business and Economics;

    Sammanfattning : The concept of brand identity has gained increased interest in recent years from both researchers and practitioners. Despite that, there have been no studies so far linking brand identity to brand experience. LÄS MER