Sökning: "Nathalie Mathieu"

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  1. 1. How could cosmetic companies use social media in times of crisis?

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Emina Busatlija; Mia-Berentje Land; Anne Nathalie Mathieu; [2014]
    Nyckelord :Crisis management; Social media; Facebook; YouTube; Twitter; Nestlé; Air France; British Petroleum; Cosmetic Industry; Oriflame;

    Sammanfattning : Purpose This thesis aims to provide guidelines for cosmetic companies on how to use social media in times of crisis. Background In today’s society, cosmetic companies can face crises that can vary according to their level of impact and their level of controllability. LÄS MER