Sökning: "Nathalie Selö"

Hittade 2 uppsatser innehållade orden Nathalie Selö.

  1. 1. Functional or emotional values in B2B? : A study of marketing communication in the B2B healthcare market

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Jessica Andersson; Erik Kaplar; Nathalie Selö; [2013]
    Nyckelord :Functional values; Emotional Values; Brands; Marketing communication; B2B;

    Sammanfattning : Abstract To create value is a critical task for marketers and companies regardless of industry, and this study is focusing on the highly debated topic regarding functional and emotional values in business-to-business (B2B). Conventionally, emotional values has been perceived as irrelevant to B2B markets due to that business buyers have often been viewed as strictly rational decision makers. LÄS MER

  3. 2. Hur betydelsefull är CRM data? : En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Nathalie Selö; Jessica Andersson; [2012]
    Nyckelord :CRM Direktmarknadsföring;

    Sammanfattning : During the last few decades a new kind of business operation have developed and this has forced organisations to adapt themselves to a new competitive environment characterized by increased customer demands as well as a larger amount of competitors. Therefore companies have had a shift in their strategies from focusing on sales numbers to focusing on the customer. LÄS MER