Sökning: "Nathalie Veronika Nagy"

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  1. 1. Kulturens påverkan på Vogues internationella inbound marketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marcus Sandberg; Erik Myrenfors; Nathalie Veronika Nagy; [2021]
    Nyckelord :Inbound marketing; Content marketing; Social media; Cultural dimension; Vogue; Business and Economics;

    Sammanfattning : Title: Kulturens påverkan på internationell inbound marketing Seminar date: 2/6/2021 Course: Bachelor's Thesis in Marketing, 15 credits Supervisor: Nikos Macheridis Keywords: Inbound marketing, Content marketing, Social media, Cultural dimension, Vogue, Cultural behavior, Culture, Color psychology, Luxury fashion. Purpose: Examine whether the content of Vogue's digital articles and Vogue's Instagram posts reflect the country's culture in which Vogue operates. LÄS MER