Sökning: "Nathalie Wahlbeck"

Hittade 1 uppsats innehållade orden Nathalie Wahlbeck.

1. 1. Humor i matbutiken : En kvalitativ studie om ICA-reklamen

   Kandidat-uppsats, Högskolan i Gävle/Media- och kommunikationsvetenskap

   Författare :Therese Jansson; Ashley Melander Sérour; Nathalie Wahlbeck; [2019]
   Nyckelord :stereotypes; semiotics; intersectional; tv-commercial; power.; stereotyper; semiotik; intersektionalitet; tv-reklam; makt;

   Sammanfattning : The aim of this study is to analyze stereotypes in the ICA commercials during the period of 2014 and 2018. How are the characters represented from an intersectional perspective and how are they represented from a stereotyped perspective? Has there been any changes or developments between these years?   The used methods are an image analysis and text analysis from a semiotic perspective. LÄS MER