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1. Integrating Market-based Partners Into Fuzzy Front End of New Product Development
Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Background: It is argued that most of the new product do not fail in the end but it fails in the beginning of the innovation. Managing front end of NPD, is the most important and difficult challenges facing the innovation managers. Effectively promoting front end activities can contribute directly to the success of the new product. LÄS MER
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