Sökning: "Neïla Imène Zaraa"
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1. Antagonistic Nation Branding Strategies: The Case of North Korea
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. LÄS MER
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