Sökning: "Neïla Imène Zaraa"

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  1. 1. Antagonistic Nation Branding Strategies: The Case of North Korea

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Stefan Pelev; Neïla Imène Zaraa; Christina Julia Pretz; [2020]
    Nyckelord :Nation Branding; Brand Identity; Propaganda; Symbols; North Korea; Business and Economics;

    Sammanfattning : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. LÄS MER