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1. Reaching for the optimal : The role of optimal alternatives in pre-decision making stages
Magister-uppsats, Psykologiska institutionenSammanfattning : It was hypothesized that in a decision-making situation, individuals will not only think of an optimal alternative but also as the most promising alternative, choose the alternative that is closest to their optimal alternative. Therefore, based on participants’ optimal alternative, five alternatives, each equal in terms of constant Multi-attribute Utility, were presented to participants. LÄS MER
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