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1. 1. Butikslayout- mer än bara estetik

   Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Neela Zarif; Linn Andersson; [2010]
   Nyckelord :store layout; shoppers pattern;

   Sammanfattning : The purpose of this study was to investigate the connection between store layout and how it affects us as shoppers. We formed our research questions based on literature. The study was based on observations of shoppers without their knowing they were observed. LÄS MER