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1. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany
Master-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background: Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. LÄS MER
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