Sökning: "Negative customer engagement"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden Negative customer engagement.

1. 1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Stenmark; Klaudia Urda; [2023-07-03]
   Nyckelord :sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

   Sammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER

3. 2. Redskap som behövs för långvariga kundrelationer : En kvantitativ studie om vilken påverkan kundengagemang, kundupplevelser inom sociala medier och tillfredsställelse har på kundlojalitet.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Lukas Runesson; Josef Zanier; Almedina Alic; [2023]
   Nyckelord :Social media; Customer loyalty; Customer engagement; Customer experience; Satisfaction.; Sociala medier; Kundlojalitet; Kundengagemang; Kundupplevelser; Tillfredsställelse.;

   Sammanfattning : I en affärsvärld där företag är ständigt utsatta för konkurrens är det viktigt för företagen att veta hur de ska inneha lojala kunder. Syftet med studien är att undersöka vilken påverkan kundengagemang, kundupplevelser inom sociala medier och tillfredsställelse har på kundlojalitet. LÄS MER

4. 3. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Nyckelord :Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Sammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER

5. 4. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alicia Larsson; Cajsa Schoultz; [2023]
   Nyckelord :Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

   Sammanfattning : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. LÄS MER

7. 5. Help Document Recommendation System

   Master-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Keerthi Vijay Kumar; Pinky Mary Stanly; [2023]
   Nyckelord :Document similarity; Recommender systems; content-based filtering; collaborative filtering; Term Frequency-Inverse Document Frequency TF-IDF ; Bidirectional Encoder Representation from Transformers BERT ; Non-Negative Matrix Factorisation NMF ; cosine similarity; K-means clustering;

   Sammanfattning : Help documents are important in an organization to use the technology applications licensed from a vendor. Customers and internal employees frequently use and interact with the help documents section to use the applications and know about the new features and developments in them. LÄS MER