Sökning: "Negative eWOM"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden Negative eWOM.

  1. 1. Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter)

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Nina Khosropour; Duaa Adawi; [2020]
    Nyckelord :Word of mouth; electronic word of mouth; negative electronic word of mouth; high engagement product; digital marketing; Word of mouth; elektronisk word of mouth; negativ elektronisk word of mouth; högengagemangsprodukter; digital marknadsföring;

    Sammanfattning : Word of mouth is one of the most effective marketing techniques and have been for a long time. Studies have shown a difference in the effect of positive and negative electronic Word of mouth on consumers, the negative electronic Word of mouth have a greater impact on consumers. LÄS MER

  2. 2. Application of sentiment analysis for information overload detection in an Ecommerce competitive environment

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Alexandra Jenny Norell; [2020]
    Nyckelord :sentiment analysis; customer satisfaction; information overload; eWOM;

    Sammanfattning : This master thesis is focusing on the information overload in digital marketing and using the method of sentiment analysis to detect if the issue occurs or not. A model and method of different sentiments (positive and negative) were organized, and evaluated based on the statistical and prominent findings of the emotional value in the customer satisfaction in online reviews. LÄS MER

  3. 3. Effekten av negativ elektronisk ”word of mouth” på konsumenters attityder och köpintentioner

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Adam Lababidi; Baboucarr Mboob; [2020]
    Nyckelord :Negative eWOM; Purchasing-Decision-Process; customer reviews; attitudes; purchasing intent; Negativ eWOM; köpbeslutprocess; online recensioner; attityder; köpintentioner;

    Sammanfattning : This study examines the effect of electronic Word-of-Mouth (eWOM) on consumers’ purchasing decision process, more specifically: How does consumer attitudes and purchasing intent toward companies and their products affected by negative eWOM on social media. The study is based on three-component model of attitudes which identifies attitude as the awareness, assessment and readiness to act. LÄS MER

  4. 4. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Marcus Belfrage; Lovisa Palo; [2020]
    Nyckelord :eWOM; culture; individualistic; collectivistic; hotel; managers; consumers; response; comments; reviews; positive; negative;

    Sammanfattning : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. LÄS MER

  5. 5. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Johan Klingstedt; Sandra Naderi; [2020]
    Nyckelord :Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

    Sammanfattning : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). LÄS MER