Sökning: "Negative eWOM"

Visar resultat 11 - 15 av 46 uppsatser innehållade orden Negative eWOM.

1. 11. The Impact of Instagram Influencers on Consumer Purchasing Intention

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Saad Husseino; Las Amin; Nour Kellawi; [2022]
   Nyckelord :Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

   Sammanfattning : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. LÄS MER

3. 12. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Johan Eriksson; Axel Rudling; [2022]
   Nyckelord :Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

   Sammanfattning : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. LÄS MER

4. 13. Service Recovery genom hantering av eWOM : En studie om svenska e-handelns modebransch.

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Omar Abou Khaled; Viktor Oleandersson; [2022]
   Nyckelord :Service Recovery; negative electronic word-of-mouth; complaint handling; e-commerce; Service Failure; fashion industry; eWOM.; Service Recovery; negativ elektronisk word-of-mouth; klagomålshantering E-handel; Service Failure; modebransch; eWOM;

   Sammanfattning : Titel: Service Recovery genom hantering av eWOM - En studie om e-handelns modebransch. Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Omar Aboukhaled & Viktor Oleandersson. Handledare: Akmal Hyder. LÄS MER

5. 14. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Maya Hulinder; Diana Sahyzadeh; [2021]
   Nyckelord :electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

   Sammanfattning : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. LÄS MER

7. 15. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

   Master-uppsats, Stockholms universitet/Marknadsföring

   Författare :Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
   Nyckelord :Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

   Sammanfattning : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. LÄS MER