Sökning: "Nelleke Kristina Ost"

Hittade 1 uppsats innehållade orden Nelleke Kristina Ost.

  1. 1. Unboxing Masculine Marketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nelleke Kristina Ost; Linnea Nyberg; [2013]
    Nyckelord :Gender Marketing; Masculinity; Metrosexuality; Male Cosmetics; Social Media; Doing Gender; Marketing Strategy; Business and Economics;

    Sammanfattning : The purpose of this research is to investigate the relationships between masculinity and marketing, especially regarding cosmetic products, a typically female industry. It has a social constructionist approach with a case study including in-depth interviews and virtual observation. LÄS MER