Sökning: "Nermin Kljucanin"

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  1. 1. Social Media Marketing : Social media impact on brand awareness in the case of Husqvarna Sverige's customers

    Kandidat-uppsats, Internationella Handelshögskolan

    Författare :Nermin Kljucanin; Said Shahbazi; Pouyan Pourjanekikhani; [2012]
    Nyckelord :Social media marketing; Husqvarna AB;

    Sammanfattning : The purpose of this thesis is to understand how brand awareness among customers is created and maintained through the use of social media as a marketing tool.The web does not only provide people to socialize and share and receive information among friends and family online, it is also a powerful marketing tool and marketing place where the customer can interact with other customers and firms. LÄS MER