Sökning: "New Market Creation"

Visar resultat 1 - 5 av 366 uppsatser innehållade orden New Market Creation.

  1. 1. Mitigating Uncertainty by Including the Customer in the Fuzzy Front-End of Innovation - A comparative multiple-case study of Polestar and On to identify successful customer collaboration

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Linnéa Fröström; Oscar Söderlund; [2021-07-06]
    Nyckelord :customer co-creation; uncertainty reduction; fuzzy front-end; open innovation; customer characteristics; incremental and radical innovation;

    Sammanfattning : The fuzzy front-end (FFE) is the first phase of new product development which is associatedwith high levels of uncertainty. Mitigating uncertainty is a key factor to enable successfulinnovation. LÄS MER

  2. 2. Consumer Value Generation in Circular Business Models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elin Forsslund; Ellen Gustafsson; Roope Kyttälä; [2021-07-02]
    Nyckelord :circular economy; circular business models; value creation; value dimensions; extending product value; extending resource value;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Labour market integration in an MNC- Crafting social sustainability from below

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Thynell; Olivia Öjeskär; [2021-06-29]
    Nyckelord :institutional entrepreneurship; social sustainability; multi-scalar; collective change;

    Sammanfattning : MSc in Management.... LÄS MER

  4. 4. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Sarah Gunnarsson; Sofia Lilliehorn; [2021]
    Nyckelord :Competitive Dynamics; Actor; Reactor; E-commerce; Value Co-creation; Value Appropriation;

    Sammanfattning : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. LÄS MER

  5. 5. Cascade Use in Circular Economy Business Models in the Textile and Fashion Industry : a Dynamic Capabilities Perspective

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Chamirangika Madushani Hetti Arachchige; [2021]
    Nyckelord :Circular economy; Cascade use; Circular economy business models; Business model innovation; Textile and fashion; Dynamic capabilities;

    Sammanfattning : Background - The textile and fashion industry is paving the way towards the circular economy to achieve economic and environmental value. Today the industry is mainly dependent on the linear production model of the take-make-dispose system. This linear model excels in making waste out of virgin raw materials that can utilize several lifetimes. LÄS MER