Sökning: "Ngoc Anh Minh Luong"
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1. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. LÄS MER
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