Sökning: "Ngoc Anh Minh Luong"

Hittade 1 uppsats innehållade orden Ngoc Anh Minh Luong.

  1. 1. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ngoc Anh Minh Luong; Liangqi Wang; [2019]
    Nyckelord :Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

    Sammanfattning : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. LÄS MER