Sökning: "Nhung Nguyen"

Hittade 5 uppsatser innehållade orden Nhung Nguyen.

1. 1. Impacts of corporate governance on firm performance - Empirical studies of listed Singaporean companies

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nhung Hong Vu; Thuy Nguyen; [2017]
   Nyckelord :corporate governance; firm performance; listed companies; Singapore; Business and Economics;

   Sammanfattning : This study aims to investigate the relationship between corporate governance and financial performance of listed Singaporean companies. We collect the data from 137 listed companies for the period of four years from 2013 to 2016. LÄS MER

3. 2. Incumbent firms and Response to Disruptive Innovation through Value Network Management : Lessons from Eastman Kodak‟s failure in the digital era

   Master-uppsats, Företagsekonomi; Filosofiska fakulteten

   Författare :Helen Gebremeskel Tesfaye; Thi Hong Nhung Nguyen; [2012]
   Nyckelord :Disruptive Innovation; Value networks; Value network structure; Inertia; Repositioning; Digital revolution.;

   Sammanfattning : AbstractTitle: Incumbent firms and Response to Disruptive Innovation through Value Network Management - Lessons from Eastman Kodak‟s failure in the digital eraAuthors: Helen Gebremeskel Tesfaye & Thi Hong Nhung NguyenSupervisor: Marie BengtssonBackgroundThe question of why incumbent or established firms get into difficulties when they are faced with disruptive innovations has been extensively researched and discussed by many authors. Many explanations given for such failure seem to take “inside-out” approach by focusing on problems of organizational inertia, complacency, lack of insight and incompetence. LÄS MER

4. 3. Effectiveness of Consumer Endorser in Social Media Advertisement - Impact on consumers' attitudes and behaviors

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sarinya Preedanorawut; Xue Hui Tang; Phuong Nhung Nguyen; [2011]
   Nyckelord :Consumer endorsement; Credibility; Attractiveness; AIDA model; Social media advertisement; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The results of this study shows that the consumer endorser has positive effects in creating effectiveness in the social media advertisement, influencing consumers' attitudes and behaviors. Some characteristics of the endorser which are trustworthiness and attractiveness can create product awareness, interest and desire in the consumers leading to intention to buy. LÄS MER

5. 4. Transnational Top Management Team:Establishing a theoretical concept and exploring subsidiary power in the context of team membership

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Thi Hong Nhung Nguyen; [2010-06-16]
   Nyckelord :Transnational Top Management Team; TTMT; subsidiary power; subsidiary autonomy; subsidiary influence; two-level teams; business teams; corporate embeddedness;

   Sammanfattning : As companies strive to launch projects that are both globally driven and locally responsive, they realized the need to include individuals with global experiences and others with local knowledge in transnational teams. Researches were conducted on many types of management teams and multinational teams in business, but little is known about Transnational Top Management Team (TTMT), the member of which are the top managers and heads of different business units of the company. LÄS MER

7. 5. Key Criteria in Project Evaluation : A study of New Service Development

   Master-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Cam Nhung Nguyen; Eriona Shtembari; [2009]
   Nyckelord :project evaluation; project control; monitoring; criteria of evaluation; service innovation; service projects; new service development;

   Sammanfattning : Project evaluation is concerned with indicators setting and performance tracking along the life of a project. It plays an essential role to the success of any project and therefore demands special attention. At the heart of this process lies a system of criteria one has to take into account when performing the evaluation. LÄS MER