Sökning: "Niche"

Visar resultat 21 - 25 av 575 uppsatser innehållade ordet Niche.

  1. 21. Storskogen's portfolio diversification - A strategy for prosperity?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Markus Johan Willem Ransved Nilsson; Gustaf Frumerie; [2023]
    Nyckelord :Serial acquirer; M A; Growth; Value Creation; Book-runners;

    Sammanfattning : This case study provides an in-depth description of the fast-paced M&A compounder Storskogen which has received noticeable media attention since its IPO in October 2021. Through examining the market sentiment surrounding the public market entry, the underwriting process, and its business model, potential reasons for its volatile and relatively poor stock performance are put forward. LÄS MER

  3. 22. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Nyckelord :TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Sammanfattning : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). LÄS MER

  4. 23. Mot staten processar man gärna - Om jämkning av det allmännas skadeståndsansvar vid felaktig myndighetsutövning

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Axel Fahlbeck; [2023]
    Nyckelord :Skadeståndsrätt; Myndighetsutövning; Jämkning; Medvållande; Law and Political Science;

    Sammanfattning : The purpose of this essay is to review the special liability for damages that is placed on the public sector according to SKL 3:2. Particularly in focus is to witch extent this liability can be reduced through the general adjustment clause in SKL 6:1. LÄS MER

  5. 24. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    Magister-uppsats,

    Författare :Antonio Crnoja; Jesper Grandell; [2023]
    Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

  7. 25. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Jakob Mehlig; Simon Rosén; [2023]
    Nyckelord :Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

    Sammanfattning : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. LÄS MER