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  1. 1. In-game transactions in Free-to-play games : Player motivation to purchase in-game content

    Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :Ted Fristedt; Nicholas Lo; [2019]
    Nyckelord :microtransactions; in-game purchases; free-to-play; pay-to-win; loot boxes; player purchase motivation;

    Sammanfattning : Throughout the last two years the revenues from in-game transactions in video-games have increased due to its growing presence both in traditional retail games as well as digital due to the fact that more and more games have become free. This growing presence is the basis for answering the question of what motivates players to spend money on in-game purchases in freeto-play games. LÄS MER