Sökning: "Nicholas Lawson"

Hittade 2 uppsatser innehållade orden Nicholas Lawson.

1. 1. B U R B E R R Y JOUSTING FOR REDEMPTION

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :LUKAS BORSBOOM; BRENDON CASE; NICHOLAS LAWSON; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lukas Borsboom; Nicholas Lawson; [2018]
   Nyckelord :Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. LÄS MER