Sökning: "Nicholas Roovete"

Hittade 2 uppsatser innehållade orden Nicholas Roovete.

1. 1. Mikrotransaktioners påverkan på kundnöjdhet

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nicholas Roovete; Johannes Arendt; Alex Bengtsson; [2018]
   Nyckelord :Customer satisfaction; Microtransactions; Virtual Goods; Pay-to-Play games; Gaming industry; Kundnöjdhet; Virituella varor; Mikrotransaktioner; Pay-to-Play spel; Spelindustri; Business and Economics;

   Sammanfattning : Purpose: The study aims to investigate how sales of virtual goods through microtransactions in the gaming industry affects customer satisfaction. Methodology: Quantitative research method with a deductive approach emerged from a positivist perspective. Cross-sectional study with a survey distributed on selected online forums. LÄS MER

3. 2. Bakom datorskärmarna - En flerfallsstudie om spelutvecklingsföretags dynamiska kapabiliteter inom ramen för den resursbaserade teorin

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Axel Krottler; Nicholas Roovete; Magnus Johnsson Wallin; [2018]
   Nyckelord :Dynamic Capabilities; Resource-Based View; Survival; Resources; Capabilities; Dynamiska kapabiliteter; Resursbaserad teori; Överlevnad; Resurser; Kapabiliteter; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to further contribute on the theory of dynamic capabilities, integrated in the resource-based theory, by investigating how resources generate dynamic capabilities. Furthermore, the study aims to investigate how the resources and dynamic capabilities affect a company's ability to survive over time. LÄS MER