Sökning: "Nick Nyberg"

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  1. 1. How the Rules Change the Game :  A Study on the Effect of China’s Institutional Framework on the Collection of Competitive Intelligence

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :My Nyberg; Nick Schuurman; [2016]
    Nyckelord :Competitive Intelligence; Information Sources; HUMINT; OSINT; Quality; Intrinsicality; Representability; Accessibility; Institutional Framework; China; Western CI Professionals;

    Sammanfattning : The competitive intelligence (CI) process has previously been extensively investigated; however its relation to the internal environment of the firm dictates most of the existing research. The relationship between CI and the external environment has been researched to some extent, concluding on the importance of adapting CI practices to ‘the rules of the game’, i. LÄS MER