Sökning: "Nick Rodenrijs"

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  1. 1. Will social media make or break the acceptance in new technology? : A quantitative study of consumer acceptance in Cryptocurrency

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Jord Wokke; Nick Rodenrijs; [2018]
    Nyckelord :Consumer acceptance; Technology Acceptance Model; Cryptocurrency; Social Media;

    Sammanfattning : Problem: Parallels have been drawn between the rise of the internet in 1990s and the present rise of bitcoin (cryptocurrency) and underlying blockchain technology. This resulted in a widespread of media coverage due to extreme price fluctuations and increased supply and demand. Garcia et al. LÄS MER