Sökning: "Nicki Rönnbom"

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  1. 1. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Borg; Nicki Rönnbom; [2021]
    Nyckelord :Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Sammanfattning : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. LÄS MER