Sökning: "Niclas Forssten"

Hittade 2 uppsatser innehållade orden Niclas Forssten.

1. 1. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Elisabeth Almgren; Niclas Forssten; [2022-08-04]
   Nyckelord :Market mythologies; Commercial mythmaking; Marketization; Market shaping; Market practices; Plant-based protein products; Genealogy; Context-of-context; Qualitative methodology;

   Sammanfattning : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. LÄS MER

3. 2. “21 minuters väntetid på en mighty muffin i Arvika idag. Totalt oacceptabelt” En netnografisk studie om vilken roll service failure spelar för konsumenters varumärkesupplevelse i en digitaliserad köpprocess

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Niclas Forssten; Hampus Markkrona; [2020-06-29]
   Nyckelord :;

   Sammanfattning : .... LÄS MER