Sökning: "Nicola Mantellina"

Hittade 1 uppsats innehållade orden Nicola Mantellina.

  1. 1. Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience

    Master-uppsats, Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Författare :Nicola Mantellina; Rosendo Solvas Navarro; [2019]
    Nyckelord :brands; consumers; consumers experience; competitive advantage; loyalty; marketing; business strategy; brand loyalty; branding strategies; brand management theories.;

    Sammanfattning : Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). LÄS MER