Sökning: "Nicolai Pitz"

Hittade 1 uppsats innehållade orden Nicolai Pitz.

  1. 1. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Elina Andersson; Nicolai Pitz; [2021]
    Nyckelord :Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Sammanfattning : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. LÄS MER