Sökning: "Nicole Kvick"

Hittade 2 uppsatser innehållade orden Nicole Kvick.

  1. 1. Social media use in B2B. A study on how social media is used in the initial phase of building relationships.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nicole Kvick-Nastaj; Daisy Poblete; [2013]
    Nyckelord :B2B; relationships; relationship building; attraction; social media;

    Sammanfattning : There has been scarce research into the topic of B2B in the context of social media. Due to this, the aim of this study was to explore how social media is used within B2B in the initial phase of building relationships. LÄS MER

  2. 2. "Hur dricker du?" : En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Joanna Brodd; Nicole Kvick-Nastaj; [2011]
    Nyckelord :;

    Sammanfattning : In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers’ attention and eventually leads to action or purchasing. LÄS MER