Sökning: "Nika Omberg"

Hittade 1 uppsats innehållade orden Nika Omberg.

  1. 1. Konstkritiken är död, länge leve konstkritiken!: Studie i publicitetens effekt på bedömning av modern konst

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Nika Omberg; Jakub Tomaszunas; [2010]
    Nyckelord :PR; art market; fine art publicity; art criticism; art galleries; art critics;

    Sammanfattning : According to modern theory, PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of impact on the view of art, at least had so historically. LÄS MER