Sökning: "Nike Backman"

Hittade 3 uppsatser innehållade orden Nike Backman.

  1. 1. Speculations on the use of menstrual tracking technologies at the workplace : surveillance, privacy, and productivity

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Nike Backman; [2023]
    Nyckelord :menstrual surveillance; the neoliberal workplace; quantified self; critical design; mensövervakning; den nyliberala arbetsplatsen; kvantifiering av jaget; kritisk design;

    Sammanfattning : Biometric monitoring as part of workplace surveillance is an emerging phenomenon alongside the widespread use of self-tracking technologies. Among tools that are used for biometric monitoring of employees are technologies for menstrual tracking, and companies who have access to their employees menstrual data could use it against them to exert power, control, and discrimination. LÄS MER

  3. 2. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Fanny Backman; Fredrika Lundgren; [2021]
    Nyckelord :Brand activism; corporate brand; millennials; social media;

    Sammanfattning : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. LÄS MER

  4. 3. Engaging through design : Visualizing climate impact of aviation at KTH

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Nike Backman; Maria Jacobson; [2020]
    Nyckelord :;

    Sammanfattning : As the state of the climate becomes increasingly severe, a multitude of goals are being formed in order to tackle the problem. At KTH Royal Institute of Technology, goals to lower emissions from work related air travel have been set. LÄS MER