Sökning: "Nikhil Ramakrishna Reddy"

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  1. 1. The Factors Influencing Customer Co-Creation

    Master-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Författare :Nikhil Ramakrishna Reddy; Jawahar Baskaran; [2019]
    Nyckelord :Co-Creation; Co-Destruction; New Product Development; Factors; Customers; B2B; B2C; Organization.;

    Sammanfattning :  In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. LÄS MER