Sökning: "Niklas Hägg"
Hittade 3 uppsatser innehållade orden Niklas Hägg.
1. Brand building activities in Small Service Firms: A Qualitative Study on Swedish Real Estate Firms
Master-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Brand building is a highly researched phenomenon when it comes to large enterprises in product oriented industries. However, when it comes to small firms and especially the service industry branding is a relatively new topic. This article explores the field of small service firms and their efforts in building their brand. LÄS MER
2. Branding Strategy Among The Swedish Banks - The Micro Company Perspective
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Question: What different factors affect the SMEs to choose a specific bank? Purpose: The purpose with this research is to find out how SMEs perceive the value and brand of the bank they are using for the financial services of their business. We will strive to find out how they perceive their banks and what underlying factors that affected their choice of bank the most. LÄS MER
3. Entry Modes - A banking perspective
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : In the European Union the borders are being wiped out and this is creating new business markets for companies that before never had dreamt of going international. Today we see it as natural that companies act world-wide to gain success and increase the growth and profit. LÄS MER
