Sökning: "Niklas Kjellander"
Hittade 5 uppsatser innehållade orden Niklas Kjellander.
1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER
2. Pepsi’s Number Fever – bottlecaps, mayhem and death
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. LÄS MER
3. As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Today, financial technology (fintech) companies implement marketing strategies targeting young and financially inexperienced adults to increase their habits of consumption using credit. Among the services provided by these companies, the concept Buy-Now-Pay-Later (BNPL) is the one that stands out within the context of marketing. LÄS MER
4. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER
5. Att skapa beslutsstödssystem från existerande system genom att använda Soft Systems Methodology och Prototyping
D-uppsats, Göteborgs universitet/Institutionen för informatikSammanfattning : Uppsatsen syftar till att undersöka om det är möjligt att utveckla beslutsstödssystem, medutgångspunkt från ett antal existerande system, med hjälp av vår sammanställdautvecklingsmetod. Utvecklingsmetoden utgår ifrån Soft Systems Methodology och EvolutionärPrototyping. LÄS MER