Sökning: "Niklas Stockborg"
Hittade 1 uppsats innehållade orden Niklas Stockborg.
1. Vilka lojalitetsskapande aktiviteter använder Volkswagen och Saab på den svenska bilmarknaden?
Kandidat-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : Title: What customer loyalty activities are Volkswagen and Saab using in the Swedish car industry? Authors: Jenny Röhrl & Niklas Stockborg Supervisor: Thomas A. Michel Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 ECTS Purpose: The purpose with this study is to examine the activities that Volkswagen and Saab use to create customer loyalty in the Swedish car industry. LÄS MER
Resultatsidor:
1