Sökning: "Nilnta Elpida Morais"
Hittade 1 uppsats innehållade orden Nilnta Elpida Morais.
1. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM
Magister-uppsats, Avdelningen för ekonomiSammanfattning : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. LÄS MER
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