Sökning: "Nilnta Elpida Morais"

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  1. 1. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Nilnta Elpida Morais; Joyce Mhando; [2012]
    Nyckelord :viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Sammanfattning : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. LÄS MER