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1. 1. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Nils Bure; Axel Pahne; [2019]
   Nyckelord :Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

   Sammanfattning : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. LÄS MER