Sökning: "Nils Hellquist"

Hittade 1 uppsats innehållade orden Nils Hellquist.

  1. 1. Du är vad du publicerar : En studie om svenska resebyråers kommunikation på Facebook.

    Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

    Författare :Nils Hellquist; Ludvig Nyström; [2011]
    Nyckelord :Social Media Marketing; Facebook; Sociala medier; Facebook; Kommunikation; Kvantitativ innehållsanalys;

    Sammanfattning : Facebook has over 665 million users worldwide and has created a new venue for companies to interact with their stakeholders. However, since it is a new phenomenon it brings some uncertainty and confusion as how to manage the communication on Facebook, and it is only recently that research and literature has become available on this topic. LÄS MER