Sökning: "Nils Palmberg"

Hittade 2 uppsatser innehållade orden Nils Palmberg.

1. 1. Social Media Relationships and the Swedish Coffee Industry - A Study Connecting Uses and Gratifications to SCRM Strategies and Business Functions

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nils Fergin; Fredrik Palmberg; [2012]
   Nyckelord :Social CRM; Uses and Gratifications; Social Media Marketing; Facebook Fan Pages;

   Sammanfattning : In consumer product markets it has been standard for firms to use traditional relationship marketing to create a competitive advantage and brand loyalty, however lately a shift towards social media channels and Social CRM has been noted. Companies deem the new marketing channel promising, however social media users do not generally reflect on this way of interacting with brands unless they perceive it beneficial. LÄS MER

3. 2. Assessing the Total cost of ownership of ERP systems : Case study analysis on the factors behind customer costs in recent minor implementations

   Master-uppsats, Ekonomiska informationssystem

   Författare :Göran Rydgård; Nils Palmberg; [2010]
   Nyckelord :ERP; TCO; Total Cost of Ownership; Acando;

   Sammanfattning : This master’s thesis presents a model for calculating the total cost of ownership (TCO) of relatively small ERP implementations, including two years of running the system. The main factors affecting the cost items in the model are also analyzed, based in part on four case projects that the consultancy company Acando has carried out recently and in part on literature. LÄS MER