Sökning: "Nils-Filip Abrahamsson"

Hittade 2 uppsatser innehållade orden Nils-Filip Abrahamsson.

1. 1. Att blogga om hus : En studie om hur mäklare använder sociala medier

   Magister-uppsats, Institutionen för samhällsvetenskaper, SV

   Författare :Nils-Filip Abrahamsson; [2010]
   Nyckelord :mäklare; sociala medier; marknadsföring;

   Sammanfattning : This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. LÄS MER

3. 2. Är du privat eller offentlig? : En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.

   Kandidat-uppsats, Institutionen för kommunikation och design

   Författare :Nils-Filip Abrahamsson; Fredrik Blom; [2009]
   Nyckelord :market communication; marketing; communication; private organisations; public organisations;

   Sammanfattning : The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations. Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information. LÄS MER